Working with ICS – Hubspace has been incredibly beneficial to my business

Yousra Moutii had a passion for environmental sustainability and an interest in science. After putting her Bachelor of Science at UNBC on hold to start her family, she began to realize just how toxic and unsustainable most cleaning products are.

With her passion and background in the sciences, she founded Simply. Cleaning Essentials with the intention of solving this problem.

When ICS – Hubspace was first introduced to her, she was already well on her way through her product development and had created a detergent that she was selling at local farmers’ markets.

Her next step was to get into the head of her customer and really understand what the value proposition of her products was, and how best to reach her customers.

ICS – Hubspace sponsored her to go through Alacrity Canada’s Digital Marketing Bootcamp and paired her with an Entrepreneur in Residence who had a background in Health and Wellness Retail. 

ICS – Hubspace helped me to understand my idea, research my market, connected me to experts who guided me through the validation process, and constantly checked in with me to show me new opportunities that had arisen.

Through the Alacity Bootcamp and working with ICS – Hubspace’s EiR, she was able to refine her marketing and understand what partnering with retailers would look like. She was also one of a number of entrepreneurs who pitched their ideas to the City of PG’s “Titans Den” and successfully walked away with some investment to create a number of marketing assets. From here she investigated the logistics and feasibility of scaling up her production.

Ultimately, Yousra decided that because of her young family it is not feasible for her to scale past where she was and chose a different path for her business. 

On February 1, 2022, Simply. Cleaning Essentials announced being under new ownership!


Congratulations to Nettie – the new face of Simply. Cleaning Essentials.


“I’m passionate about living simply and living a more environmentally friendly lifestyle to help create a better future for my two beautiful daughters. Stay tuned for new products, more retailers, and a website coming soon!” posted Nettie on the business’s Facebook page. 
For now, orders can be placed through Instagram or by emailing info@simplycleaningessentials.com 
Simply. Cleaning Essentials products can also be found in many great local stores in Prince George, Quesnel and MacKenzie!

If you’d like to read more about our clients, click on Annual Report 2020-2021 below and learn more about Hubspace, the Venture Acceleration Program, and Client Profiles.

If you have any questions, please contact the office at (250) 563 – 2663 or at office@hubspace.ca